廣告是現(xiàn)在主要的一種推廣方式，對一項(xiàng)產(chǎn)品有著重要的作用，所以廣告翻譯用詞要準(zhǔn)確，更要講究實(shí)際效果，今天陪同翻譯公司帶大家了解一下廣告翻譯需要注意的事項(xiàng)。
　　Advertising is now the main way of promotion, which plays an important role in a product. Therefore, the translation of advertisements should be accurate and pay more attention to the actual effect. Today, accompany the translation company to show you the matters needing attention in advertising translation.

　　一、直譯
　　1. Literal translation

　　譯文在符合譯入語言規(guī)范，又不會(huì)引起錯(cuò)誤聯(lián)想的前提下，既保留了原文的內(nèi)容，又保留原文的形式。
　　On the premise that the translated text conforms to the norms of the target language and does not cause incorrect associations, it retains both the content and the form of the original text.

　　二、套譯
　　2. Set translation

　　所謂套譯是指套用文化色彩濃厚的名言佳句，以便營造一種親切的氛圍，使譯語讀者有一種似曾相識(shí)的感覺，從而引起共鳴。
　　The so-called "paraphrasing" refers to the use of well-known words and phrases with strong cultural color in order to create a friendly atmosphere and make the target readers have a sense of deja vu, thus arousing resonance.

　　三、意譯
　　3. Free translation

　　當(dāng)中英文的詞序、語法結(jié)構(gòu)和修辭手段存在很大差異時(shí)，應(yīng)采用意譯。譯者必須擺脫原文形式，充分發(fā)揮想象力，使廣告更符合譯入語文化。
　　When there are great differences in word order, grammatical structure and rhetorical devices between Chinese and English, free translation should be adopted. The translator must get rid of the original form and give full play to his imagination so as to make the advertisement more in line with the culture of the target language.

　　四、注意事項(xiàng)
　　4. NOTES

　　翻譯公司在翻譯廣告時(shí)首先要了解廣告自身的特點(diǎn)。以譯文是否達(dá)到與原文相同的宣傳效果為標(biāo)準(zhǔn)，并且注意文化背景的差異，選擇恰當(dāng)?shù)姆g技巧，做到語言自然、準(zhǔn)確、簡潔、易懂,以迎合不同受眾的心理，進(jìn)而實(shí)現(xiàn)廣告的目的。
　　When translating advertisements, translation companies should first understand the characteristics of advertisements themselves. Based on whether the translation achieves the same propaganda effect as the original text, paying attention to the differences of cultural backgrounds, choosing appropriate translation techniques, making the language natural, accurate, concise and easy to understand, in order to cater to the psychology of different audiences, and then realize the purpose of advertising.
　　廣告翻譯是一項(xiàng)高深的技術(shù)活，想要提高廣告翻譯的技巧必須具備以上幾點(diǎn)的要求。
　　Advertising translation is a highly skilled job. To improve the skills of advertising translation, we must meet the above requirements.